Web::Strategija 9

Oglašavanje je OUT!

::Top Managers from Microsoft and Yahoo

“Everything happens very quickly in social networks. If a product has a significant disadvantage, it gets noticed and popularized by the consumers. In online communities creative advertisements and communication are useless if the product or the customer service prove poor quality.” Marvin Liao, Commercial Director of EMEA Expansion Markets, says.

According to Giles Palmer, Brandwatch Owner&CEO "some companies accomplish high sales results without any competitive advantage of their products, just thanks to active direct communication and proper care for their clients.”

„Companies should not be afraid of the fact that there will be negative comments for them on the web. Experience tells that companies who try to apply censorship over the negative reactions towards them, eventually lose from that. The best way to control the conversation with the consumers is to give up on the idea of total control”, said Palmer.

According to Alex Dale, GM Consumer&Online for CEE at Microsoft "the first and most important thing is to have success and the second is to start talking about it, and social networks give that opportunity."

According to the participants in the panel firms can have a successful dialogue in the social networks if they make that one of their priorities. „In this environment there is no beginning and no end. Stopping communication there is like turning your back on your clients”, said Plamen Russev, Honorary Ambassador and member of the Wibit Ambassadors Honorary Board and chairman of the board of e-Academy.

Webit 2010 is one of the leading world forums for the digital industry, which gathers advertisers, marketing, advertising and interactive agencies, traditional and online media. In 2010 the event expects more than 6 000 visitors and tens of exhibitors. The exhibition area is accessible after a short and free of charge online registration. The Conference Programme features both free sessions and panels, as well paid ones. For the first time the registration for such an event offers the option to book separate panels from the programme.

Webit is held 27-29 October in the National Palace of Culture in Sofia. It is organized by е е-Academy and Webit Ambassadors. You can find more information about Webit 2010 at WebitExpo.com